It's been reported that Georgia rapper, Lil Yachty, is now one of the new faces of Alexander Wang's 2017 "Beyond Reality" campaign. According to Wang about the new campaign:
"It's about observing and toying with our society's current obsession with social media. We wanted to propose both real and fabricated narratives in order to create doubt, whether what you see is real or not, or maybe even something in between. The original spark came from scrolling through my own feed; that feeling that makes you stop or second-guess something. I embrace this obsession just as much as anyone else. The fact that the campaign is only released through social media, but is also a commentary on it, blurs the line even more."
Lil Yachty's presence Wang's campaing comes a few months after the introduction of #WANGSQUAD, featuring artists such as Tyga, ASAP Ferg, and Metro Boomin.